b'Appraisal of characteristics 1.23 Table 1: The range of trading possibilityan approach to an appraisal of characteristics AverageSuccessfulSuccessfulExcellentPublic sectorFull entre-preneurial internalinternalinternalinternalentre- business tradeabletradeabletradeabletradingpreneurial serviceservice withservice withservice withbusiness decliningprospects awarded demandoutside work DiagnosisUnlikelyPossiblePossibleGoodGoodAlready trading and a candidate forcandidate forcandidate forcandidate forcandidate record of performance. trading.trading.trading.trading.for trading/ trading with other public sector bodies. Not directly trading with private sector or individuals and not seeking to win work in competition. Key featuresNo uniqueIncreasingCapacity mayCapacity forCapacity forActing as a private features orspare capacityalready be fullycarrying outundertakingsector business. unique sellingallowsdedicated towork bothassignments points.managementdeliveringwithin andfor various team toexisting goodoutside thepublic sector developquality internalcouncil willbodies. customer basework.have been and identifyestablished. unique sellingThere will be aPrecedent forGood qualitySelf-contained points.good base ofsecuring andstandardsmanagement. internaldeliveringensuring that customers andadditional workwork is possibly aalready inundertaken number ofplace.well. unique products. Enquiries areEnquiries areSome uniqueDistinctness from the received forreceived forselling points,local government owner; advice andadvice andstrong publicpossibly acting in know-how fromknow-how fromsector ethos,conjunction with a other localother localsomeprivate sector authorities.authorities.commercialorganisation. Raised profileRaised profileskills but less as accoladesas accoladesthan those received.received.needed for private sector trader. Good leadership and management. 26'